Meet the Founder
Born and raised in Brazil, Luiza Ribeiro has always had an entrepreneurial spirit and a genuine passion for helping people feel good about themselves. At 18, she made a bold decision: to move to the United States in search of new opportunities, even without speaking English and being far from her family. Determined to build a new life, she immersed herself in American culture, facing challenges with courage and perseverance.
Her journey in the beauty industry began in 2014 when she fell in love with Brazilian waxing — renowned worldwide for its effective results and careful techniques. With a natural talent, dedication, and a constant desire to learn, Luiza quickly stood out in the field.
The small room where it all began — 2019
Matthews location during constroction — 2020
Building the Matthews location — 2020
Matthews location — 2020
In 2019, at 25, she moved to Charlotte, North Carolina, bringing with her more than just dreams: she brought the determination of someone who believes everything is possible with hard work and the right support. Despite having limited financial resources and being far from her family, Luiza decided to open her own business. In 2019, she started with a small room and, without enough funds to purchase all the necessary equipment, she faced many challenges. But through hard work and dedication, Sweet Honey Brazilian Wax was born — a salon created with care, designed to offer more than just services: a welcoming, safe, and transformative experience.
In 2020, Luiza opened the first official location of Sweet Honey, which quickly became a trusted destination for those seeking the Brazilian waxing experience with quality and comfort.
Today, Sweet Honey Brazilian Wax has two locations — one in Matthews, NC and another in South End, Charlotte — and employs more than 12 team members. Luiza’s journey is marked by resilience, and her business has grown impressively, establishing itself as a trusted name in the local beauty industry.
In addition to Sweet Honey Brazilian Wax, Luiza also created Sweet Honey Beauty Studio, located alongside the Matthews location. At the Beauty Studio, she offers a variety of aesthetic services, such as eyebrow design, facials, and other beauty treatments, providing an even more comprehensive experience for her clients.
With over 8 years of experience and an inspiring journey, Luiza continues to transform the lives of her clients, offering high-quality services at affordable prices and helping everyone feel confident in their own skin.
With her mom and brother building South End — 2023
Luiza receiving the new beds at South End — 2023
Beauty Studio project officially approved — 2022
Benefits of our services: Smooth skin Long-term results Irritation-free Professional care Clear communication Comfy space Quick procedures
Where to Find Us?
Matthews, NC
10416 E Independence Blvd Suite 650 – 660
South End
3232 South Blvd suite 103, Charlotte, NC 28209
Hours of Operation:
Monday to Friday: 10:00 AM to 7:00 PM
Saturday: 10:00 AM to 5:00 PM
Sunday: Closed