About us
At Sweet Honey, we’re dedicated to helping our customers feel confident and comfortable in their own skin. We believe in creating a welcoming space where everyone is celebrated and cared for.
Learn about our values
Treatment, Experience and Accountability
At Sweet Honey, we’re dedicated to helping our customers feel confident and comfortable in their own skin. We believe in creating a welcoming space where everyone is celebrated and cared for. Our core values are rooted in inclusivity, exceptional service, and empowering individuals to embrace their unique beauty. When you’re with us, you’re not just a client—you’re family. Our salons are inspired by the vibrant colors and rich culture of Brazil, offering a warm and visually stunning environment to enhance your experience. We also use only organic and natural products, carefully selected to nourish and care for your skin with the highest quality ingredients.
Meet the Founder
Born and raised in Brazil, Luiza moved to the U.S. at 18, determined to learn the language and embrace American culture. She began her journey in the waxing industry in 2014, and in 2019, at just 25 years old, she moved to Charlotte, NC, to pursue her dream of becoming a business owner. Starting with little money and the support of her family in Brazil, her mother-in-law, and her boyfriend, Luiza opened her salon in December 2020, even during the global pandemic.
With a passion for authentic Brazilian waxing techniques and a commitment to making services accessible to everyone, Luiza offers affordable prices so everyone can experience the confidence of feeling comfortable in their own skin